wo uu Tng y÷kajd§ug hkafka ;u yelshdfjka f,dj ÈkQ ;j;a tla
úfYaIs; jQ mqoa.,fhl= ms<sn|jhs¡ Tyq kñka l¾k,a iEkav¾ia ^Colonel
Sanders& h¡ Tyq wka ljfrl=j;a fkdj iqm%lg KFC wjkay,a cd,fha ks¾ud;Djrhdh¡
iEkav¾iaf.a jhi wjqreÿ 06 la ;rïjk l=vd wjêfhau Tyqf.a mshd
fuf,dúka iuq.kakd w;r" tA fya;=fjka Tyqf.a ujg ;u mjq, kv;a;= lsÍu i|yd
/lshdjlg hEug isÿfjkjd¡
;u l=vd ifydaorhd yd ifydaoßh iuÕ ksjfia ;ksjk iEkav¾iag ;u mdi,a .ukg kej;Sfï ;s; ;eîug isÿfjkjd¡ tA fjkqjg Tyqg mejfrk j.lSu jkafka ;u kx.S iy u,a,S n,df.k f.or bjqï msyqï lghq;= isÿlr,Suhs¡¡
;u l=vd ifydaorhd yd ifydaoßh iuÕ ksjfia ;ksjk iEkav¾iag ;u mdi,a .ukg kej;Sfï ;s; ;eîug isÿfjkjd¡ tA fjkqjg Tyqg mejfrk j.lSu jkafka ;u kx.S iy u,a,S n,df.k f.or bjqï msyqï lghq;= isÿlr,Suhs¡¡
fufia f.or bjqï msyqï lghq;= lrñka l%ufhka jeäúhg m;ajk iEkav¾ia
/lshd lsysmhlau isÿlrñka ;u ksjfia wd¾Ólh Yla;su;a lsÍu i|yd ujg w;aje,la fjñka
ld,h .;lrk w;r" Tyqf.a jhi wjqreÿ 40 la muK jkúg "flkagls (Kentucky" m%foaYfha
jdyk fiajd imhk wdh;khla wdrïN lrkjd¡ th tlsfklg ÿriaj mj;sk m%foaY folla hd
lrñka Èfjk ud¾.hla wdikakfha msysgd ;sfnk w;r" tys meñfKk mdßfNda.slhka yg
;u fiajdj bgqlr fok ;=re tu ia:dkfha jeä
ld,hla /| isàSug isÿfjkjd¡
fuh olsk iEkav¾iag kj woyila my, fjkjd¡ tA ;ud" ;u fiajh
n,dfmdfrd;a;=fjka /|S isák fuu mdßfNda.shka yg l=ula fyda lEula ms<sfh, lr
iemhsh yels nj¡ tA wkqj l%shd;aul jk Tyq isÿ lrkafka ;u lEu msiSfï yelshdj
m%fhdackhg .ksñka úfYaI lEula ms<sfh, lr" mdßfNda.shka yg iemhSuhs¡
Tyqf.a fuu W;aidyh fl;rï id¾:lù o h;a jdyk fiajdj flfia fj;;a Tyqf.a fuu m%KS;
wdydrh ,nd.ekSu i|yd kka foiska msßi meñKSug mgka .kakjd¡
fuu wjia:dj fyd|ska
y÷kd.kakd iEkav¾ia ;u fiajd ia:dkh msysá ;ekg ud¾.fhka Tífnys jQ f.dvkeÕs,a,la
ñ,§ f.k tlajr 135 lg myiqlï iemhsh yels wdmk Yd,djla wdrïN lrkjd¡ fuh Èfkka Èk
ÈhqKqjg m;ajk w;r" tys fiajh i|yd jeä jeäfhka fiajlhka n|jd .ekSug o"
Tyq lghq;= lrkjd¡
fufia lghq;= lrf.k hk w;r;=r" iEkav¾iag úYd, wNsfhda.hlg
uqyqKmEug isÿfjkjd¡ tA ;u rch úiska uyck;djf.a myiqj Wfoid Kentucky m%foaYh
yryd jeà ;sfnk fuu ÿIalr ud._h fjkqjg wêfõ.S ud._hla bÈlsÍu¡ fï fya;=fjka Èfkka
Èku ;u wjkay,g meñfKk mdßfNda.slhskaf.a m%udKh iS>%fhka my; jefgk w;r"
th úl=Kd oeóug Tyq ;SrKh lrkjd¡ ;u jHdmdrh úl=Kd oeófuka miq Tyq w; b;=rejkafka
fvd,¾ 100 l uqo,la muKs¡
iEkav¾iag ;uka i;= ish¨ foa wysñ jqjo" tla fohla muKla wysñ
jkafka kE¡ tA ;ud Tyq ;=, ;snQ yelshdj¡ fï jk úg Tyqf.a jhi wjqreÿ 65 la¡ tfy;a
Tyq ;u id¾:l…h i|yd hk .uk w;a yßkafka kE¡ fï ld,fha§ Tyq w¨;au úÈfya l=l=,a
uia lßhla msisk w;r" th Kentucky Fried Chicken (KFC) f,i kï lrkjd¡ tu
lEu;a /f.k m%foaYfha ;sfnk wjkay,a fj; hk iEkav¾ia úlsKSfuka miq uqo,a
,nd.ekSfï moku u; tu wjkay,a j, ;nd ;u lEu úlsKSug Tjqka iuÕ tlÕ;djhlg
meñfKkjd¡ Tyqf.a fuu lEuj,g Èfkka Èk b,a¨u jeäfjk w;r" wjkay,a ysñhka jeä
jeäfhka Tyf.ka lEu weKjqï lsÍug mgka .kakjd¡ fï wkqj Tyqg wjfndaO jkjd Tyqf.a
lEu j,g oeä b,a¨ula we;s nj¡
fufia kj uqyqKqjrlska ;u jHdmdrh kej; wrUk iEkav¾ia KFC f,i f,dj
mqrd m%p,s; wjkay,a cd,hl ysñlrejd njg m;afjkjd¡ th fl;rï ckm%sh…hg m;ajkafka o
h;a" tla jirl f,dj mqrd isák nd," uy¿" ;reK hkd§ l=uk ;rd;srul
mqoa,fhl= mjd f,dj fojkshg fyd|ska y÷kk ikakduh (Brand) njg m;afjkjd¡
wmg iEkav¾ia f.a Ôú; l;dfjka .;yels wdo¾Yhka lsysmhls¡ bka tlla
kï id¾:l…h fj; .uka lsÍu i|yd ;udf.a jhi jeo.;a fkdjk nj;a" ;ukag ,efnk
wjia:d m%fhdackhg .ksñka ks¾udKYS,Sj lghq;= l, hq;= nj;ah¡ wfkla wdo¾Yh jkafka
;ukag l=ula wysñjqjo" ;uka i;= yelshdjka wysñ fkdjk njh¡ tneúka Tn;a wou
Tnf.a yelshdjka y÷kdf.k tu yelshdjka m%fhdackhg f.k id¾:l…h lrd hk .ufka
m<uq mshjr ;nkak¡ Tng ch ksh;h¡
"blaukska fyda m%udoj Èkkafkda" Tjqkg yels hehs
is;kafkdah¡" - Richard Bark
hd`tjkag;a n,kak fIhd¾ lrkak
